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Business as usual?

When the market expectations become unrealistically bloated there comes a point of correction where these expectations are reset to a more realistic level. We are approaching a similar correction point not just in financial markets but across a wide range of cultural expectations. One thing we can be sure about the future – whatever else happens – it will not be business as usual. This is what paradigm shift looks like from the inside – the dice are tumbling and we don’t know where they will stop.

For businesses and organisations that means that no matter how efficient your old business practices are, linear innovation – getting a little bit better at doing what you do – cannot compete with the non-linear idea that steams along the inside lane and leaves everyone else behind. That’s why multi-billion dollar industries are emerging out of bedrooms and bloggers are changing the course of world events.

In a changing environment the winners are the best adapters, and adaptation is a function of how creative you can be.

Creativity by its nature is about exploring the unknown, and exploring the unknown by its nature is a risky business.

Risk is no longer optional.

Creativity, adaptability and an alternative attitude to risk are becoming the new business as usual.
The question for existing businesses heading into this new paradigm – how can you adapt your business culture to thrive in these new conditions?

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180 Comments to "Business as usual?"

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